Adwords

AdWords Campaign Experiments and Trademark Policy Changes

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Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements. “Over the last two months, advertisers in our beta have reported that ACE has helped them feel more confident in the impact of their campaign changes …

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Posted on 08.05.10 · Tagged with

Adwords

Google relaxes trademarks policy for AdWords

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(Telecompaper) Google has relaxed its trademark policy for its AdWords service in Europe, allowing the purchase of search keywords that include trademarked brand names. Under the Adwords system, advertisers pay Google so that their ads are displayed alongisde search results when users type in certain keywords. The company had previously been under pressure to allow only the trademark holder to …

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Posted on 08.05.10 · Tagged with

Adwords

Google AdWords Fixes Search Volume API Bug

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A bug reported about 40 days ago has finally been fixed by Google. The bug was specific to the AdWords API not returning search volume data for certain months. The report was in the Google AdWords API Form and said: We are using TARGETED_MONTHLY_SEARCHES to obtain the search volume in each of the last 12 months, and it returns search volumes for June 2009 up to March 2010, but it doesn’t return …

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Posted on 08.05.10 · Tagged with

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Judge Rules Google AdWords Do Not Infringe

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A federal judge has ruled that Google’s AdWords program does not infringe on trademarks owned by language learning company Rosetta Stone. “No reasonable trier of fact could find that Google’s practice of auctioning Rosetta Stone’s trademarks as keyword triggers to third party advertisers creates a likelihood of confusion as to the source or origin of Rosetta Stone’s products,” U.S. District …

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Posted on 08.05.10 · Tagged with

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Google Allowing Bidding & Text Usage of Keywords in UK, Canadian & Irish AdWords Ads

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The Google AdWords Blog announced that UK, Canadian and Irish AdWords advertisers can soon begin bidding on and using trademarked keywords in their ad copy. This complies with the change Google made to their trademark policy in the US in May 2009. U.K., Canadian, Irish, U.S. and many other countries can now: (1) Bid on trademarked keywords (2) Use the trademark word in their ad copy. There are …

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Posted on 08.05.10 · Tagged with

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Is Google AdWords Advertising Itself Honestly?

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Ive been working on PPC for my dads dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords the PPC traffic/platform were buying/using is honest in how it promotes itself. Consider these two claims that AdWords makes: [...] Check out the SEO Tools guide at Search Engine Journal . Is Google …

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Posted on 08.03.10 · Tagged with

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Google Apps for Your Business: The Good, the Bad and the Ugly

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Our comprehensive review of the search-engine giant’s battery of web-based tools.

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Posted on 08.03.10 · Tagged with

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Who did Google just smack? Performance cheats or traditional media buyers?

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Google will make some important changes to their legal terms and agreements with agencies next year. It will force extra transparency and it is a good thing.

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Posted on 08.03.10 · Tagged with

Adwords

Google Rolls Location-Based Mobile Display Ads

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Google is stepping into location-based advertising with the introduction of mobile banner add that show users nearby services. The unit is an offshoot of AdWords’ location extensions. It allows advertisers to attach their phone numbers and business location on an expandable map.

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Posted on 08.03.10 · Tagged with

Adwords

Google Map Ads Leverage Location for Mobile Search

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Google July 29 introduced AdWords location extensions that let advertisers put their business’ location and phone number on a Google Map ad for mobile Websites and applications. The maps ads will render on phones with full HTML browsers, such as Apple’s iPhone or the Motorola Droid X.

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Posted on 08.03.10 · Tagged with

Adwords

2 New Cool Keyword Research Tools Which Are Based on Google

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It is always fun to discover new awesome tools and think Why havent I thought about that myself?. Last week I was lucky enough to come across two awesome keyword research tools that take advantage of data provided by Google. Here are the tools: 1. Google Adwords Tool Result Visualization Keyword Eye (first discovered me via [...] Check out the SEO Tools guide at Search Engine Journal . 2 New …

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Posted on 08.03.10 · Tagged with

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Google Launches Location-based Mobile Ads

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clickz AdWords addition include expandable, embedded maps.

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Posted on 08.03.10 · Tagged with

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Does Google Send Higher Converting Buyers To Higher Quality Score Ads?

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A WebmasterWorld thread has an interesting but maybe/likely completely false theory on how Google AdWords may work. Now, if I understand the thread correct (note: very little sleep last night), this person is proposing that Google may be sending better qualified buyers to those ads with a higher quality score. In short, Google may know which searchers converts at a higher rate than other …

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Posted on 08.03.10 · Tagged with

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What Googles Preferred AdWords API Pricing Change Means For Enterprise Search Marketers

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Back in late April, Google announced that it was changing the way AdWords would work for agencies and application providers managing paid search via the AdWords API. At the start of July, the changes were rolled out.

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Posted on 08.03.10 · Tagged with

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New Google AdWords format for maps guides mobile users to your door

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Google has developed yet another way for businesses to drive traffic to their bricks-and-mortar stores and websites. A new AdWords location extension has been released that geo-targets mobile display ads to both the iPhone and Android phones.

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Posted on 08.03.10 · Tagged with

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Google’s Expandable Mobile Ads Come With Maps, Too

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With the introduction of iAd, Apple challenged the major players in mobile advertising to come up with the most creative mobile ad units. The more they expanded to reveal pictures or video, the better.

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Posted on 07.29.10 · Tagged with

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eSearchVision Announces its Acceptance into Google’s Preferred AdWords API program

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eSearchVision, the leading worldwide software developer and consultancy house for paid search management, has been accepted into Googles Preferred AdWords API program allowing users of eSearchVisions paid search application to operate without incurring AdWords API fees.

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Posted on 07.29.10 · Tagged with

Adwords

Goodbye Yellow Google AdWords Background & Hello Purple Backgrounds

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Google has begun rolling out a new background color for the AdWords listings on Googles search results. The new color is a pale purple, as opposed to the current pale yellow.

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Posted on 07.29.10 · Tagged with

Adwords

Google Rolls Location-Based Mobile Display Ads

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Google is stepping into location-based advertising with the introduction of mobile banner add that show users nearby services. The unit is an offshoot of AdWords’ location extensions. It allows advertisers to attach their phone numbers and business location on an expandable map.

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Posted on 07.29.10 · Tagged with

Adwords

Google Makes Changes to AdWords Partner Reporting Policy

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Google has announced some upcoming changes to the way its third party partners provide reports and information about AdWords to their clients. “In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing,” says Jason Shafton of Google’s Inside AdWords Cew. “If you work with another company to manage your …

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Posted on 07.29.10 · Tagged with

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New Google AdWords Certified Profile Links Not Working

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BizWriter notified me that those who have been passing the Google AdWords Certification program have not been rewarded with a certification logo that actually works. BizWriter is one of those top experts in the AdWords Help forums. He took the new AdWords exam in order to re-certify himself and his company but the link to his profile returns an error. The error reads: Profile Unavailable The …

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Posted on 07.29.10 · Tagged with

Adwords

Google Launches New Product Search Ad Format with Product Extensions

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Google has announced a new advertising format for Google Merchant Center users. The format is based on the product extensions AdWords format that lets advertisers add specific product listings. There is a difference with this new format, however. The format, which runs on Google Product Search, will show users products and prices without them having to click on a “plusbox” to expand the ad …

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Posted on 07.29.10 · Tagged with

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Google China Is Struggling To Rebuild Its Business

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Now that Google China has won license approval from the Chinese government, it now has to struggle to rebuild its business, which has suffered badly from its confrontation.

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Posted on 07.27.10 · Tagged with

Adwords

Search Marketing Goes Real-Time with UK Start-up

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Contextured Ltd launches AdTime the first real-time search marketing tool, offering instantaneous pay-per-click (PPC) traffic information, analysis and execution, plus automated AdWords support.

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Posted on 07.27.10 · Tagged with

Adwords

More Pink Google AdWords Ads

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From time to time I see reports of people saying the Google AdWords ad background color has changed from the yellow to a different color. Today, I spotted a thread at Google Web Search Help of a person noticing pink backgrounds for the AdWords location. Here is a picture he posted in the thread: This is compared to what most people see, the yellow background: We spotted pink background back in …

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Posted on 07.27.10 · Tagged with

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